Concept paper: Culture Career
Are your Culture Champions stuck without a Career Path?
Companies value strong cultures, but most only offer two career tracks: leadership or technical expertise. What about those who drive culture, foster collaboration, and build engagement?
It’s time for a third development path—a structured, strategic way to recognize and grow your culture leaders with defined responsibilities, qualifications, and career milestones.
How do you establish a culture career in your company?
Karin Krobath and Karin Ramsebner-Greunz demonstrate how companies can strategically anchor cultural work and offer dedicated “culture people” a real development perspective.
They reveal:
- Why culture work is a must-have, not just a nice-to-have
- How culture roles complement leadership and technical career paths
- The business benefits of engaged culture leaders
- First steps to implementing a Culture Career framework
- How to build a culture movement driven by courage, enthusiasm, and clear career paths