Culture & Career: Are your Culture Champions stuck without a Career Path?
Companies value strong cultures, but most only offer two career tracks: leadership or technical expertise. What about those who drive culture, foster collaboration, and build engagement?
It’s time for a third development path: a structured, strategic way to recognize and grow your culture leaders with defined responsibilities, qualifications, and career milestones.
Thinking About Culture Careers Strategically
People who actively foster a positive atmosphere and a healthy corporate culture are more important than ever. We work with you to define the framework and requirements for this third development path—tailored to your company’s needs.
Developing Culture Roles
Together, we identify those positively behavior-driven individuals who are best suited for a culture career and equip them with internal, external, and specially designed training programs—preparing them for their cultural career journey.
Buddy, Mentor, Ambassador
What roles fit your company best? And how can they be integrated as an additional resource alongside leadership in the medium and long term? The best ideas emerge through a collaborative process and ongoing sparring.
More infos needed?
Reach out for an appointment with Karin: karin.krobath@identifire.at
Concept Paper: Culture Career
Download some inspiration here!

How do you establish a culture career in your company?
Karin Krobath and Karin Ramsebner-Greunz demonstrate how companies can strategically anchor cultural work and offer dedicated “culture people” a real development perspective.
They reveal:
- Why cultural work is a must-have, not just a nice-to-have
- Why culture roles complement leadership and technical career paths
- The business benefits of engaged culture leaders
- First steps to implementing a Culture Career framework
- How to build a culture movement driven by courage, enthusiasm, and clear career paths